About

Flex evolved from real world experience. It is designed, developed and supported by people with over 75 years of Pro A/V experience. We understand both technology and your business, enabling us to speak your language.

Flex is under active development, ensuring customers access to the latest technology innovations. Flex enables you to do what you do best: focus on events and rentals.

Our team is dedicated to providing the highest quality rental management solution possible. Company headquarters are located in Orem, Utah, and satellite offices are located in Carlisle, Pennsylvania and Tri-Cities, Washington.

Our team is passionate about the
industry we work for and the software we create.

Chris Stein

Chief Executive Officer

Chris Stein

Chief Executive Officer


Chris Stein has been in the Pro AV industry for over 20 years. He started out as a FOH audio engineer, concentrating the majority of his experience in the Corporate AV area. During that time he was also very integral in implementing many different rental and inventory tracking software technologies, using AVAIL, RPM, Intelevent and Shoptick software. After finding Shoptick, and seeing the potential and power of this early web-based product, he formed Flex Rental Solutions and purchased the rights to Shoptick. Chris's efforts have establish Flex as the fastest growing software for the industry.

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Branden Rosenlof

Senior Learning Specialist

Branden Rosenlof

Senior Learning Specialist


Branden joined the Flex team in 2014 after almost ten years in the professional audio/visual field to lead end-user learning. He spent much of that time being a real-life Flex user, working for a long-time Flex client. Branden has a BS in Technical Writing from Utah Valley University and is charged with developing the Flex user manual and producing other training materials.

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Elsie Puig

Marketing Manager

Elsie Puig

Marketing Manager


Elsie joined Flex December 2016. She'll be working to better streamline our company communications, marketing activities, newsletters, press releases, sales support, and more. Elsie joins the team with several years of sales, marketing, and journalism experience, and holds a Bachelor's Degree in International Studies and a Master's degree in web design and online communication.

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Suman Mridha

Suman Mridha

Sr. Software Engineer

Suman Mridha
Suman Mridha

Sr. Software Engineer


Suman has been with Flex Rental Solutions since 2009. His main emphasis is creating the Flash interface that our customers have come to love. Prior to working with Flex Rental Solutions, he worked on other applications focusing on inventory management and the financial and hotels industries. Suman holds a degree in Computer Science from IIT, and his skills include Flash Builder, Java and Swing API.

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Roger Diller

Roger Diller

Technical Lead

Roger Diller
Roger Diller

Technical Lead


Roger Diller is a Java Certified engineer and has a BS in Information Technology from Western Governors University. He has been working with Flex Rental Solutions since 2009. He specializes in Java back-end coding, our Quickbooks Integration, report building and customer data importing. Roger's background is in database-driven applications in general accounting and inventory management areas.

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Lisa Fossler

Customer Support Specialist

Lisa Fossler

Customer Support Specialist


Lisa joined the Flex team in 2012 with over 14 years in the Event Rental Industry, with the last 8 years handling Customer Service, Support and Training in the Rental Inventory Software Industry. She is known for her excellent customer service, enthusiastic personality and her passion for solving customer issues.

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Devon Schroeder

Sr. Technical Support Specialist

Devon Schroeder

Sr. Technical Support Specialist


Devon joined Flex Rental Solutions in 2011 with 10 years of experience in the event rental software business. His main goal is helping customers increase their understanding of Flex and providing greater value for their investment through quality customer technical support. Additionally, Devon has vast experience with many databases.

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Courtney Johnston von Nieda

Senior QA Analyst

Courtney Johnston von Nieda

Senior QA Analyst


Courtney joined Flex in 2010 to support our programming staff and to put tighter quality assurance and testing procedures into the development and software release process. Her testing processes continue to improve the overall quality of our software and the user experience. She has many years of experience working at Expeditors where she was a QA analyst for their global logistics and supply chain software.

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Maria Barker

Lead QA Analyst & Finance Director

Maria Barker

Lead QA Analyst & Finance Director


Maria joined Flex in 2014, bringing with her a strong accounting background and experience in accounting and customer service. She now leads quality assurance as an accounting specialist testing our financial module, accounting system integration, Flex Production Manager, and Flex Mobile. Maria has a BS in Accounting from Washington State University and is also the Flex Controller.

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Sonja Larsen

Accounts Receivable Manager

Sonja Larsen

Accounts Receivable Manager


Sonja joined Flex Rental Solutions in 2010. She balanced management of accounts, information requests, and planning of tradeshows and events through 2014. Today, Sonja effectively manages all Accounts Receivables, recurring billing, and contact management for Flex.

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Rocky Ortega

Technical Support Specialist

Rocky Ortega

Technical Support Specialist


Rocky Ortega joined Flex Rental Solutions in 2014. Fluent in English and Spanish, Rocky studied Information Technology in college, and has worked in the IT support field for several years for an Internet Service Provider and small businesses providing software and hardware support. He also started learning live and studio sound in high school, and went on to work in a studio mixing for live venues for six years in Portland, Oregon. Rocky provides phone and email technical support for Flex, and also is the lead support provider for Flex Mobile.

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Randy Schreck

Technical Support Specialist

Randy Schreck

Technical Support Specialist


Randy Schreck joined our Flex customer support team in July. He brings years of experience as a Flex Administrator, most recently from American Audio Visual. Randy is well versed in understanding customer inquiries and providing suggestions for how to customize Flex to meet customer needs.

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Penny Howard

Quality Assurance Analyst

Penny Howard

Quality Assurance Analyst


Penny Howard joined our office in Tri-Cities, Washington, as a QA Analyst in January. Penny holds a Bachelor of Science in Business Administration and an AAS in Computer Science. Her career progression in production control, as a Systems Analyst, and in customer support positions her well to excel as a detail-oriented QA Analyst for Flex.

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Bryon Laird

DevOps Developer

Bryon Laird

DevOps Developer


Bryon Laird is a software engineer and application developer with over eight years of experience. Bryon joined Flex Rental Solutions in February 2016 as DevOps Developer, and is responsible for network administration, creating and improving automation, and managing production software release deployments. He works with Barrie and Roger in our engineering office in Pennsylvania.

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Flex is a supporter of:

ITRA | ARA | infoComm | LDI Show | rentalsoftwaredirectory.com