Ashley Portier is nominated for Sales Superhero as part of The Flex Awards. The Flex Awards celebrate the people behind the scenes who keep live events moving and make complex work look effortless. To learn more about the program and this year’s finalists, visit FlexRentalSolutions.com/Flex-Awards.
As Vice President and Account Executive at Sound Ideas Production Group, Ashley Portier is known for her kindness, expertise, and steady presence. She leads her team with grace and is admired by colleagues and clients alike. Her nominator described her as one of the kindest and most knowledgeable sales professionals in the industry and an incredible representative of Sound Ideas. She brings genuine care to every interaction, and it shows.
Ashley’s work begins long before a pull sheet reaches the warehouse. She secretly enjoys adding Project Coordination, Planning, and Design to a quote because it reflects the significant work that happens behind the scenes. She jokes that it might not be everyone’s favorite line item, but being recognized for that early effort feels rewarding.
If there were a soundtrack for sending a quote, hers would be “Eye of the Tiger,” a fitting choice for someone who tackles challenges with enthusiasm and determination.
Her favorite Flex insight is a reminder about the value of people. She wants more users to know how accessible and knowledgeable the Flex team truly is. A recent visit from Lisa and Jordan delivered insights that were immediately helpful. Before spending hours trying to solve a problem, she encourages people to reach out. Support is ready to help and happy to share what they know.
Ashley loves this industry to her core. She loves her clients, her team, the broader community, and the growth she sees among her peers. She often says she would not claim Sound Ideas as her fourth child if she did not feel so deeply connected to the work and the people.
When asked to describe her year in ten words or less, she chose: “Proud, grateful, and endlessly impressed by our incredible team.”
Her most legendary “we pulled it off” moments are happening right now. Sound Ideas has experienced significant growth over the past year. Through it all, they have stayed true to their customer experience driven values. Taking on new clients while maintaining high standards reflects the passion that runs throughout their team. For Ashley, happy clients are the reward.
Ashley’s kindness, leadership, and commitment to her team and clients reflect exactly what a Sales Superhero represents. She brings heart, knowledge, and passion to everything she does, and the impact is felt throughout Sound Ideas and beyond.