Jack Gomm is nominated for Operations Overlord as part of The Flex Awards. The Flex Awards recognize the professionals behind the scenes who make complex live events and productions look effortless. To learn more about the program and this year’s finalists, visit FlexRentalSolutions.com/Flex-Awards.
At Perception Live, Jack Gomm believes the real work happens long before doors open. In the clarity of a quote, the accuracy of a pick list, the discipline of scanning, and the quiet coordination that turns a warehouse full of gear into a seamless client experience. That mindset is exactly why he was nominated for Operations Overlord of the Year.
Jack is deeply proactive in how he approaches operations. He does not wait for problems to appear. He looks ahead. From identifying potential sub-hire conflicts and SKU shortages to building contingency plans for high-risk builds, his default approach is preparation. He runs pre-pull validations, checks labor plans against turnaround realities, and works closely with sales to ensure quotes reflect how the show will actually be delivered. The result is fewer fire drills, stronger margins, and teams that arrive on site ready.
He is also a strong advocate for systems that work for people. Jack has become an internal Flex champion at Perception Live, continually refining item structures, accessories, and packages so that what sales selects is exactly what operations expects. He simplifies statuses, clarifies workflows, and removes duplicate effort so Flex remains a single source of truth for sales, warehouse, and project teams alike. When something can be standardized or automated, Jack documents it, rolls it out, or brings the idea to the Flex team and community.
Jack’s improvements are rarely flashy. They are practical, repeatable, and impactful. From fast-scan return lanes and clearly defined scan-to-zone maps to event-type presets that load the right ancillaries automatically, his ideas shave time off processes and reduce errors. He pilots changes, measures results, and shares wins so good ideas become standard practice, not one-off fixes.
Scanning discipline is where Jack’s leadership stands out most. He treats every scan as a meaningful data point that protects assets and timelines. By introducing clear return zones and scan workflows, he has reduced unload ambiguity and helped teams move gear directly into testing and turnaround with confidence.
Jack also plays a quiet but critical role in protecting margins. By advising sales on realistic bundles, spares, and kit equivalencies, he helps ensure quotes match the actual pack. He feeds lessons learned back into Flex packages so each new quote improves on the last. That feedback loop leads to fewer on-site surprises, fewer last-minute sub-hires, and a clearer picture of profitability before commitments are made.
When pressure rises, Jack remains calm and communicative. His approach is simple. Breathe, explain everything, and make sure people understand the plan. He believes no problem is solved by panic and that clear communication allows teams to act decisively. New crew learn the reasoning behind workflows, while seasoned technicians appreciate standards that make their jobs easier.
One of Jack’s most memorable moments came early one morning when a client called with no kit, no technicians, and no content booked for a meeting starting at 9:00 a.m. By 8:30, after a rapid series of calls and an hour drive from the warehouse, there was a full PA, microphones, presentation screens, and technicians ready to go. It was a reminder that preparation and calm execution make the impossible possible.
If Jack could ban one phrase from the industry forever, it would be “It will be alright on the night.” For him, that phrase is not an excuse for poor planning. It is a reminder that planning is what allows teams to recover quickly when things go wrong.
Jack Gomm embodies the spirit of the Operations Overlord category. He plans early, improves constantly, communicates clearly, and builds systems that scale. By engineering effort upstream and inside the system, he makes complex productions look effortless where it matters most.